This is a blow-dryer with a LCD touch screen. It is touch screen so you can control the temperature. It helps your hair to dry faster using the correct temperature. It is lightweight and uses ions as well. It is very quiet and it has a unique memory, that can remember the last setting that was used. You can adjust the temperature and speed using the touch screen. It is a good blow dryer overall. The price for this blow dryer is $189.95. Would you give this blow dryer a try?